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According to European Union’s studies, the ageing population is going to increase significantly over the next twenty years. These demographic alterations of our society have already started to raise modern challenges that require new solutions.

SHAFE oriented products and services, just like social initiatives, are part of the solutions that could make our society more age-friendly.

The successful implementation of tomorrow’s products and services in SMART, HEALTHY and/or BUILT will be ensured by those who engage in BUSINESS initiatives.

The BUSINESS training package aims to support these entrepreneurs by giving them the appropriate tools to start and develop their project in the best possible conditions.


Basics and statistics

A facilitator, in order to give the right answer(s) to specific SHAFE need(s), has to know the characteristics of the environments in which their initiative is implemented.

The "Basics and statistics" module aims to provide facilitators with a general overview of the context and the environment within which they are likely to develop product(s) and service(s).


What SHAFE oriented products and services could/should be more or better developed to promote smart healthy age-friendly environments?

The module “Opportunities” is meant to provide potential entrepreneurs with insights about specific products and services raised by ageing population challenges.

Business model and plan

The “Business model and plan” module aims at helping potential entrepreneurs to understand and deal with all of the stages that they have to go through when they plan to bring SHAFE products and services to market.

Some of the fundamental issues that each entrepreneur has to understand and handle include regulations to comply with, market study methodologies and business model building.

Hands-on SHAFE is co-funded by the Erasmus+ Programme of the European Union, Key Action 204 Adult Education programme.

The European Commission's support for this project and the production of this website does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.