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According to European Union’s studies, ageing population is going to increase significantly by the next twenty years. These demographic alterations of our society have already started to raise modern challenges that require new solutions.

SHAFE-oriented products and services, just like social initiatives, are part of the solutions that could make our society more age-friendly.

The implementation of tomorrow’s products and services on ICT, BUILT and/or HEALTH will be ensured by men and women that take business initiatives.

Supporting these entrepreneurs by giving them the appropriate tools to start and develop their project in the best possible conditions is what the business training package aims for.


Basics and statistics

A facilitator able to give the right answer(s) to specific SHAFE need(s) has to know the environment’s characteristics in which his/her initiative is implemented.

The "Basics and statistics" module aims at giving to facilitators a general overview of the context and the environment within which they are likely to develop product(s) and service(s).


What SHAFE-oriented products and services could/should be more or better developed to promote smart healthy age-friendly environments?

The module “Opportunities” is meant to provide potential entrepreneurs with insights about specific products and services raised by ageing population challenges.

Business model and plan

The “Business model and plan” module aims at helping potential entrepreneurs to understand and deal with all of the stages they have to go through when they plan to bring to market SHAFE products and services.

Regulations to comply with, market study methodology or business model building are some of the fundamental issues that each entrepreneur has to understand and handle.

Hands-on SHAFE is co-funded by the Erasmus+ Programme of the European Union, Key Action 204 Adult Education programme.

The European Commission's support for this project and the production of this website does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.